An iPhone App that knows your nose

Posted: July 8, 2010 in communicate, learn, view
Tags: ,

Do you suffer intolerable sinus congestion when in search of a new perfume or aftershave in the fragrance department? Suffer no more.

Swiss fragrance maker Givaudan has launched an Apple iPhone App to help younger consumers select the right fragrance.

The app helps consumers confused by an over-abundance of choice, in addition to helping combat the problem of determining suitability online, where an increasing number of fragrance purchases are made.

The iPerfumer App is developed around a database of 4000 male and female prestige fragrances, derived from Miriad 2.0, winner of this year’s FiFi Technological Breakthrough of the Year.

Available free of charge from the Apple Store, the programme uses algorithmic calculations derived from personal profiles and preferences to determine the fragrance type best suited to specific individuals.


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