Australian actress Mallory Jansen is one of the hardest working and determined actors in the Australian film and television industry at the moment.  Having recently shot and starred in numerous television series such as ‘Howzat, Kerry Packers War’, ‘Mr and Mrs Murder’ and ‘twentysomething’ she is a young actress on the rise, and a face to watch!

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Jansen was born and raised in Melbourne, Australia. She came from a humble upbringing in a small family with her parents and older brother living in the outer skirts of suburban Melbourne. At the age of fifteen she was discovered as a model and thrown into the fashion industry, jet setting all around the world and living in city’s such as Paris, Milan, London and New York for most of her late teen- early adult life. ” Modelling was a great way for me to see the world, It gave me the independence that I needed to truly discover who I was as a person and who I wanted to be”

Where you born to be an actor?

If you ask my parents they would say I was always the theatrical sort. Growing up I adored theatre and film, I would always watch old Joan Crawford movies with my parents and perform little monologues to friends and family. I would skip any party with my friends just to be able to go and see the latest musical or play that came to Melbourne. I remember I was obsessed with ‘Phantom of the Opera’ at the age of about nine, I knew all the the songs word for word and would always be in tears when I listened to ‘Wishing you were somehow here again’, pretty dramatic for a nine year old!

How did you get your break into acting?

I always thought that someday I would like to study acting full time, I was just never in the one city for long enough to really make a career out of it. It wasn’t until I was working in New York that all of a sudden I decided to follow my instinct and really get serious about it. I then auditioned for some of the best drama schools in New York and was accepted into Stella Adler and T.Schreiber, so I studied there intensely for one year and that’s where the real love affair with acting began!

Howzat still

What was your first acting job?

My first job was for an Australian mini series called ‘Howzat, Kerry Packers War’, which aired on Channel 9. I had so much fun filming the role of Sharon. It was quite daunting on the first day as the majority of the cast was very well accomplished and talented, but the experience was one I will never forget, I enjoyed every minute of it. I was surprised to find out that the series ended up being one of the highest rating dramas in Australian history.

What has been you favourite and/or most memorable job?

I would have to say it was working alongside Shaun Micallef and Kat Stewart in ‘Mr and Mrs Murder’. It was such a challenging role, and there was just so much creative energy on set with these two iconic Australian actors.

What actors inspire you?

I am a huge fan of Cate Blanchett. She constantly challenges herself with a wide variety of roles, her versatility is simply astonishing. Michelle Williams really caught my attention in ‘Take this Waltz’ and ‘Blue Valentine’ with such honesty and emotional depth.

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What is the most gruelling aspect of your work?

Well its true when they say ‘when you love what you do, you don’t work a day in your life’. I don’t find any aspect of the job gruelling. I find it a constant challenge, inspiring and fulfilling. When you choose to be an actor you know that it comes with longs days, so I accept it the way it is.

What has working as a actor taught you about yourself?

It sounds cheesy, but It has taught me to be a better person. Studying acting is almost like studying psychology, you learn so much about the human condition. It has really taught me to care for others and learn more about myself and why I am the way I am.

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Do you suffer intolerable sinus congestion when in search of a new perfume or aftershave in the fragrance department? Suffer no more.

Swiss fragrance maker Givaudan has launched an Apple iPhone App to help younger consumers select the right fragrance.

The app helps consumers confused by an over-abundance of choice, in addition to helping combat the problem of determining suitability online, where an increasing number of fragrance purchases are made.

The iPerfumer App is developed around a database of 4000 male and female prestige fragrances, derived from Miriad 2.0, winner of this year’s FiFi Technological Breakthrough of the Year.

Available free of charge from the Apple Store, the programme uses algorithmic calculations derived from personal profiles and preferences to determine the fragrance type best suited to specific individuals.

Colours of Hong Kong

Posted: July 7, 2010 in wear
Tags: , ,

Cult nail varnish company OPI have released twelve “limited edition” lacquers inspired by the metropolis of Hong Kong.

Statement shades as “Dim Sum Plum” a shocking magenta and “Red my fortune Cookie” a vibrant deep coral are standout colours of the range.

Available from David Jones and selected outlets nation-wide starting at $19.95

The southernmost Baltic country Lithuania is where Vaida Tamulenaite calls home. Working as a professional model for close to eight years in Lithuania and abroad, Tamulenaite enjoys the offerings of travel her career provides, but finds great contentment and happiness being home with her much-cherished younger brother.

Tamulenaite recently graced the Fiat 500 Cabriolet TVC for Italy, France, Germany, England and Netherlands, secured by her Milan agency, one arm of the global powerhouse IMG Models.

Tamulenaite possesses a blossoming and versatile artistic ability that sees her indulge in painting and sketching. In her downtime she enjoys reading and playing Sudoku.

Agencies:

Baltic Models – Lithuania
IMG Models – Milan
Upfront Models – Singapore
PT Models – Shanghai
Cat Model Management – Berlin

How did your modelling career start?
When I was 14 years old I went to a casting held by my mother agency.

Where has modelling taken you abroad?
France, Italy, Singapore and Shanghai. By direct booking to Malaysia, Switzerland, Germany, Prague and Thailand.

What has been your favourite job?
I’m doing this job now. (I am) in Phuket, Thailand. (I) have a one week editorial shoot for Women’s Weekly, Singapore. (I am) staying in a 5 star villa with beautiful nature.

What fashion designers/brands do you like and why?
I’m not really into this brand thing. Yes, I have some pieces from famous designers, but just because I liked the cut and design of that one particular outfit.
I like Jean Paul Gaultier a bit because he’s not afraid of strange shapes.

Who is your style icon?
I don’t really have one.

What is your personal style?
Depends of the season. Summertime I like a more hippy gypsy style with lots of accessories. Spring and Autumn I prefer a more edgy look jackets with big shoulders and tiny waist, skinny jeans and high heel boots.

What is the most gruelling aspect of your work?
I have one story. When I was working for fashion week in Rome, all week I was waking up at 5-6 am and coming back (home) at 1 am. All this time there was no time even to eat. So against my will I lost 4 kg in one week and had troubles with my health there after. Sometimes the clients don’t treat you as a human being.

What has working as a fashion model taught you about yourself?
I have become an independent person. I’m making my living by this and have made myself strong. It (the industry) has taught me don’t trust everybody and be careful about what are you saying. It (the job) has also taught me how to win competition.

Has working in the fashion industry influenced what you will do post
modelling? (If so what do you see yourself doing?)
Not really. Besides modelling I’m a student of Economics and Business Management. I’m also an artist in my soul. I’m planning to keep on modelling a few years more until I graduate and there after combine art with management for a proper job.

What would you suggest to boys/girls contemplating working as a model?
This (industry) is no place for weak persons. You must have your opinion, but also be able to play nicely with people you might don’t like. It can sound not nice but sometimes you need to be “double face” (two faced) and not show your real emotions. In this business they (clients) are not interested if you don’t feel well or you are sad about something – so (best to) keep it to yourself.

Phew! I’ve just completed a timed media release written test, one component to a job screening process. Thankfully that is now over!

Before my assessment I did a last-minute google search for inspiration on media release writing tips from innovative global agencies like Ogilvy.

I came across PR Leap Blog that summarises key points to media release writing from David Ogilvy’s book Ogilvy on Advertising. Geared as an advertising resource for copywriters on how to transform copy into a media release, Ogilvy’s tips are equally valuable to Marketing and Communications people who can momentarily forget a media release must have newsworthy content to attract media interest.

Wanted: Renaissance In Print Advertising.

In Chapter 7, “Wanted: a renaissance in print advertising,” Ogilvy called for change in advertising based on the findings from studies commissioned by his agency, results of direct response tests, and his own observations. He wanted copywriters to acquire the know-how for developing “advertising that sells.” Although his book was written in 1983, many of his copywriting principles still hold today.

How does this apply to press release writing? Ogilvy discovered that advertisements that include news produce better results. Therefore, a press release should never look and sound like an advertisement.

Five Ogilvy copywriting principles applied to press release writing:

“On the average, five times as many people read the headlines as read the body copy.” He added: “unless your headline sells your product, you have wasted 90 percent of your money.”
Press Release Optimization Tip 1: Include your brand name in the headline of your press release. Ogilvy added: “If you don’t, 80 percent of readers (who don’t read your body copy) will never know what product your advertising.”

“Headlines which contain news are sure-fire. On average, ads with news are recalled by 22 percent more people than ads without news.”
Press Release Optimization Tip 2: State your news loud and clear in your headline. Write your headline from a news perspective.

“Specifics work better than generalities.”
Press Release Optimization Tip 3: The headline of your news release should make it findable on the search engines and grab the reader’s attention. Be concrete. Avoid double-meanings, puns, and other obscurities.” Copy should be written in the language people use in the everyday conversations,” Ogilvy said. Use the keywords that match your prospective customers’ search queries. Using the right vocabulary will bring you closer to your target audience.

“All my experiences says that for a great many products, long copy sells more than short.”
Press Release Optimization Tip 4: A press release that is too short (150 words or less) tends to read like advertisements. This will stop your news releases from getting included in News Search Engines. However, your release should be no more than 600 words or a maximum of two printed pages. Ogilvy added: “But I must warn you that if you want your long copy to be read, you had better write it well.” I recommend that a press release have at least 250 words.

“It is no bad thing to learn the craft of advertising by copying your elders and better.”
Press Release Optimization Tip 5: Look at your competitors for inspiration and style, primarily the biggest player in your market. They have big budgets and hire the best press release writers. Learn from them and apply it your business.

Australian born Melissa Riemer is child to a German father and Chinese mother. Blessed with her father’s stature and mother’s refined features, Riemer’s Eurasian look is in high demand through Asia.

Riemer has worked extensively through the Asia-Pacific region for six years, with recent campaigns including Robinsons (SGP), Nescafe (BKK), Max (NZ).

With a versatile and timeless look, Riemer’s presence within the industry is secured for a long time yet.

Agencies
Viviens- Australia
Red Models- Thailand
Nova- New Zealand
Upfront- Singapore

How did you get your break into modelling?
I sent my shots into two of the top agencies in my city, and the first one accepted me straight away.

Where has work taken you abroad?
Singapore, China, Hong Kong, Thailand, Vietnam, New Zealand.

What has been you favourite and/or most memorable job?
Most memorable, we were shooting an editorial for Luxury magazine (SGP), and shot at a haunted abandoned hospital in amongst wastelands in Singapore. The whole team being Asian and superstitious, first burnt joss sticks and held bank notes to appease the spirits. Then proceeded to shatter glass all around me for the shot!

What fashion designers/brands do you like and why?
Emannuel Ungaro and Roberto Cavalli, I have two differing styles depending on my mood. I love to dress really preppy/military for everyday, but when I’m in party mode I like to experiment with what I wear.

Who is your style icon?
I’ve never actually had any one particular person as a style icon! I think I prefer to take bits and pieces from each person’s style.

What is the biggest misconception about your job?
That it’s easy, we get paid a lot, we don’t eat and we are uneducated.

What is the most gruelling aspect of your work?
Shooting for 14 hours with no breaks, finishing in the early hours of the morning, then waking up an hour later to find out you’ve been booked for another job that day and having to look like you’ve had 8 hours perfect rest.

What has working as a fashion model taught you about yourself?
Surprisingly to be more comfortable in my own skin, and realise that perfection is more than what is on the surface.

Has working in the fashion industry influenced what you will do post
modelling? (If so what do you see yourself doing?)
I was a musician before I began modelling fulltime, I’m definitely keen to go back to my roots, but I feel that modelling and travel has taught me so many things in life that I needed to learn before I got back into music.

What would you suggest to boys/girls contemplating working as a model?
Understand that it’s definitely not as glamorous as everyone makes it out to be. You need to be extremely patient, and know that most of the time you are not the star, the clothing is. You are simply there to do a job and be professional about it. But other than that it’s a fantastic way to see the world, and meet some of the most amazing people. The opportunities are endless if you persevere.

Recently I assisted with an online public relations campaign that provided me with an opportunity to learn about the capabilities of LinkedIn. It’s certainly a valuable research tool which can provide information on companies and the people working there. I located a useful article entitled Ten Ways to Use Linkedin that I thought I’d share. Read, learn and use!

Increase your visibility.

By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with. In addition to appearing at the top of search results (which is a major plus if you’re one of the 52,000 product managers on LinkedIn), people would much rather work with people who their friends know and trust.

Improve your connectability.

Most new users put only their current company in their profile. By doing so, they severely limit their ability to connect with people. You should fill out your profile like it’s an executive bio, so include past companies, education, affiliations, and activities.

You can also include a link to your profile as part of an email signature. The added benefit is that the link enables people to see all your credentials, which would be awkward if not downright strange, as an attachment.

Improve your Google PageRank.

LinkedIn allows you to make your profile information available for search engines to index. Since LinkedIn profiles receive a fairly high PageRank in Google, this is a good way to influence what people see when they search for you.

To do this, create a public profile and select “Full View.” Also, instead of using the default URL, customize your public profile’s URL to be your actual name. To strengthen the visibility of this page in search engines, use this link in various places on the web> For example, when you comment in a blog, include a link to your profile in your signature.

Enhance your search engine results.

In addition to your name, you can also promote your blog or website to search engines like Google and Yahoo! Your LinkedIn profile allows you to publicize websites. There are a few pre-selected categories like “My Website,” “My Company,” etc.

If you select “Other” you can modify the name of the link. If you’re linking to your personal blog, include your name or descriptive terms in the link, and voila! instant search-engine optimization for your site. To make this work, be sure your public profile setting is set to “Full View.”

Perform blind, “reverse,” and company reference checks.

LinkedIn’s reference check tool to input a company name and the years the person worked at the company to search for references. Your search will find the people who worked at the company during the same time period. Since references provided by a candidate will generally be glowing, this is a good way to get more balanced data.

Companies will typically check your references before hiring you, but have you ever thought of checking your prospective manager’s references? Most interviewees don’t have the audacity to ask a potential boss for references, but with LinkedIn you have a way to scope her out.

You can also check up on the company itself by finding the person who used to have the job that you’re interviewing for. Do this by searching for job title and company, but be sure to uncheck “Current titles only.” By contacting people who used to hold the position, you can get the inside scoop on the job, manager and growth potential.

By the way, if using LinkedIn in these ways becomes a common practice, we’re apt to see more truthful resumes. There’s nothing more amusing than to find out that the candidate who claims to have caused some huge success was a total bozo who was just along for the ride.

Increase the relevancy of your job search.

Use LinkedIn’s advanced search to find people with educational and work experience like yours to see where they work. For example, a programmer would use search keywords such as “Ruby on Rails,” “C++,” “Python,” “Java,” and “evangelist” to find out where other programmers with these skills work.

Make your interview go smoother.

You can use LinkedIn to find the people that you’re meeting. Knowing that you went to the same school, plays hockey, or shares acquaintances is a lot better than an awkward silence after, “I’m doing fine, thank you.”

Gauge the health of a company.

Perform an advanced search for company name and uncheck the “Current Companies Only” box. This will enable you to scrutinize the rate of turnover and whether key people are abandoning ship. Former employees usually give more candid opinions about a company’s prospects than someone who’s still on board.

Gauge the health of an industry.

If you’re thinking of investing or working in a sector, use LinkedIn to find people who worked for competitors—or even better, companies who failed. For example, suppose you wanted to build a next generation online pet store, you’d probably learn a lot from speaking with former Pets.com or WebVan employees.

Track startups.

You can see people in your network who are initiating new startups by doing an advanced search for a range of keywords such as “stealth” or “new startup.” Apply the “Sort By” filter to “Degrees away from you” in order to see the people closest to you first.